After my first Service and Innovation Design masters seminar at Laurea University I was proud to report to my five-year-old niece that I played with Legos at school this week. Yeah, my school is pretty cool.
This left me to ask "What does it mean that a five-year-old identifies with my profession better than some adults?" At this question, I searched for a way to explain how designers balance the benefits of play and the design attitude within the context of more traditional business attitudes. Read about my journey on the SID Laurea blog.