Tough Mudder Challenge
Tough Mudder Challenge
Co-design and facilitation of a student challenge sponsored by Tough Mudder.
Delivered in partnership with Tough Mudder and the University of Bristol Centre for Innovation and Entrepreneurship Higher Education (UK).
Project Summary
The students were presented with a challenge: Design a new obstacle for Tough Mudder that combines physical endurance and mental stamina.
Working together with a colleague, we ran three workshops to support students through the design process. It started with 'Explore' where students learned about the organisation, challenge, race participants and extreme sports. On to 'Ideate' where they were brought together to share and explore their research and transform it into actionable insights and ideas. After forming teams and developing their ideas independently, it was on to 'prototype and test' where student teams built 3D models and prepared to present their muddy masterpieces.
This project is part of the Centre for Innovation's goal to prepare students to adapt to the ever-changing world by working closely with industry partners, social ventures and start-ups to develop and iterate its curriculum. The partnership with Tough Mudder offered the opportunity for students to be inspired and to gain real-world experience working on a live project brief.
Project links and media
The Times news article
The Times UK featured the project in print and online.
Blog post: Presentations and showcase
Post on the Centre website covering the final presentation made to the Tough Mudder expert panel.
Blog post: The kickoff
Post on the Centre website introducing the challenge.
Blog post: Insights and team formation
Post on the Centre website sharing how teams approached the challenge.