Project summary

The Women's Fund completed an extensive public awareness campaign aimed at ending isolation and loneliness in the community. The next phase was to bring together agency leaders, community members and those impacted by isolation. The goal: Make greater social change by developing projects or programs that would be sustainable in the community long after the awareness campaign ended.

When I introduced the jam concept, the Women's Fund team knew it was just the approach they were looking for. I set to work with the team developing invitation lists and an introduction video. During collaboration sessions we mapped out an environment and activities to maximize idea generation and create an inspirational experience. 

By the end of the one-day jam, the teams had developed eight programs that would help end isolation. Some groups were so committed they began taking their ideas to the next level that day. Three programs with the greatest potential were invited to work with the Women’s Fund to further develop their ideas.

Seniors Connect was one of the ideas selected by the Women's Fund for further development. The program brings seniors a high school students together. Seniors learn to use texting, Skype(r), Facebook(R) and other platforms to help them connect with loved ones while students learn there is more to communication than can be found on screen. Check out the Senior Connects video below. 

My role: Workshop design and facilitation; event design and planning; video animation

Project links and media