Project Summary

Each year the Aurora Health Care Foundation selects a focus for fundraising. In 2015 the benefactor was the Sexual Assault Nurse Examiner (SANE) Program. SANE is a team of nurses within the health care system who are on-call night and day, 365 days a year to support victims of sexual assault.

The foundation was skipping the big-name speakers at the annual fundraising dinner in favor of hearing from the nurses on the front line. Working together with SANE nurses and a victim advocate in a half-day workshop, we co-created a storyline of a personified survivor named Marie. The storyline was formed into a presentation that could be woven together with the experience of the nurse. The goal was to tactfully educate donors about the needs of the organization and build empathy for the victims of sexual assault and the nurses who care for them.

As a result, the fundraising event was able to double its monetary donation goal.